Getting Your House Market Ready

Getting Your House Market Ready

In order for a house to sell in today’s market it must have a lot going for it.  The competition is intense and a successful seller is one who competes and wins on many different fronts.  This article will provide the prospective seller tips, ideas and best practices that will help you sell your home, not just list it.

Curb Appeal

No matter how beautiful your home is on the inside, the first impression will always be made by how the house looks from the street.  Many times if the house does not look up-to-snuff on the outside buyers will chose to not go inside.  You don’t get a second chance to make a first impression.  Here are some tips to make the exterior of your house look its best:

  • Cut the grass,
  • Trim the hedges.
  • Rake the leaves.
  • Sweep or shovel the sidewalks.
  • If you have rocks around your house make sure it’s not 1 part rock and 2 parts old leaves and    sticks.
  • Trim and remove any dead flowers, or shrubs.  Dead and dormant are not good buyer thoughts as they wait for their Realtor to open the door.

Cut The Clutter

People tend to accumulate things.  The mail arrives and we make a pile.  Grandma gives you a chair and we squeeze it in.  After a few years, what is imperceptible to the owners is a maze of furniture, junk and accessories.  You have to cut the clutter!  Buyers will love to see Sally’s photo montage from kindergarten to marriage but they will remember Sally’s dress and her husbands blue tux and won’t remember that this is the house with the beautiful wood floors.  Remove 7/8ths of the personal photos.  I realize it is still your house but buyers have a hard time picturing themselves in “your” house.  The rooms will look bare and not “homey” to the seller but believe me, this is how buyers like to see a house.  They want to be able to picture their stuff in the house.

Staging

Once you cut the clutter it is time to think about staging each room.  The idea is to make each space pleasing to the eye.  Work from the perspective of a buyer at the entrance to each room.  There should be a balance to the room in terms of weight of the furniture (you don’t want everything piled in one corner) and hardness.  By hardness I mean that there should be a balance of hard and soft surfaces.  If a room has hardwood flooring there should be a rug to soften it up a bit.  If there is a couch, a love seat and a lazy-boy the room is probably too soft and you will need to add a coffee table or replace the lazy-boy with a harder chair (think Windsor).  I am not a staging expert but I know people who are and even if you have plenty of your own furniture it is worth a couple of hundred dollars to have an expert come over to put it in the right place.  Beware, sometimes the right place for some of your stuff is at the curb.  In order to get it right you sometimes have to hear what you don’t want to.

Clean Like You Have Never Cleaned Before

Buyer’s look at your house differently than you do; they are comparing it to all of the others out there.  Not only are they looking for the facts of a house (number of bedrooms, square footage, etc.) they are waiting for an emotional connection with a house.  It is hard to get emotionally attached to a house that has flies in the window tracks, a dusty top of the refrigerator (just because you can’t see it doesn’t mean a buyer can’t see it) or a ring around the toilet.  It takes near constant vigilance to keep a house in pristine showing condition.  The idea is to have the buyer ask if someone actually lives there.  Before you put your house on the market it’s time to wash all of the baseboards, clean the silver in the hutch and wash the windows.  It’s also time to clean the window wells, dust the light fixtures and shine the sink.  Your going to love your house so much you are going to hate to leave.  But then again, it’s hard work selling your house and you will be relieved when that offer gets accepted.

This is not an exhaustive list but it will get you thinking along the right lines.  Time and time again I hear from my clients who get the highest and quickest offers that this happens to them each time they sell.  Why does this happen?  Are these people lucky?  No, these people have the knowledge, planning and persistence to put their house in great showing condition.  Call me whenever you need an extra pair of eyes to check over the progress.

October Snow

We had an big early snowfall this week.  Nearly 2 feet blanketed the area, knocking down tree limbs, closing schools and hastening the retreat of fall.  I say early because usually we get our first significant snowfall on halloween night.  I know because I have been in the trick-or-treat chaperone business for the past twelve years.  🙂

Boulder County Real Estate – Weekly Activity Index – 24% of Contracts are Falling Through

# New Price Drops # U/C # Sold Median $ of Sold
30-Apr 166 142 125 81 $       317,900
7-May 182 170 141 90 $       294,700
14-May 211 170 126 46 $       301,950
21-May 220 169 140 92 $       275,950
28-May 167 165 137 66 $       272,450
4-Jun 213 204 131 141 $       324,500
11-Jun 210 198 155 74 $       296,400
18-Jun 222 191 125 94 $       339,950
25-Jun 178 223 131 100 $       339,900
2-Jul 163 158 132 150 $       299,000
9-Jul 157 181 102 81 $       332,900
16-Jul 187 197 121 93 $       289,900
23-Jul 166 211 95 92 $       334,450
30-Jul 149 189 109 110 $       278,950
6-Aug 155 197 106 144 $       312,450
13-Aug 161 202 105 84 $       319,975
20-Aug 178 187 120 79 $       345,000
27-Aug 156 163 113 88 $       317,475
3-Sep 138 173 112 103 $       285,000
10-Sep 112 139 100 63 $       284,900
17-Sep 163 159 114 63 $       317,000
24-Sep 143 152 112 74 $       314,500
1-Oct 125 160 87 128 $       259,900
8-Oct 136 173 116 71 $       300,000
15-Oct 129 170 102 63 $       352,750

 

Here we are midway through October and activity in the market still continues to surprise me.   The number of properties that go under contract each week has been fairly consistent in the low 100’s over the past few months.  One thing I have been noticing is the high number of homes that fall out of contract.  Since late April an average of 118 properties go under contract each week at the same time an average of 90 properties close each week.

What happens to the 28 properties which go under contract but never close? There are any number of hurdles in a real estate transaction but they include; buyers remorse, inspection issues, appraisal issues and loan issues.  Each transaction has its own challenges but from my chair it seems more difficult than ever to get from contract to closing.  In fact, since April nearly 24% of all contracts have not made it to the closing table.

Picture a real estate transaction as a big rubber band held at one end by the seller and at the other end by the buyer.  A normal transaction has a little give and take but the rubber band has enough slack on one side or the other to keep the band from snapping.  Right now, it seems like buyers and sellers need to stretch their side of the band to the max in order to just get the initial contract together.  If something comes up on the inspection, there is no more elasticity when the buyer wants a bit more and the band snaps.  It seems like each transaction is formed on the precipice and it is a high wire act to get to closing.  People definitely need a professional on their corner to help stretch it to the closing table.  I’m here for you.

ConocoPhillips’ Plans for Louisville Campus Become More Clear

The real estate manager for ConocoPhillips appeared at a Louisville City Council meeting this week and shed more light on their highly anticipated corporate campus to-be.  The meeting was the first in a series of what will prove to be quite a few public meetings and hearings surrounding the re-development of the 432-acre site in south Louisville bordering Highway 36.  The major story lines of this meeting were the scope and overall vision of the land.

The project is to be constructed in phases and could take 25 or 30 years to be fully developed.  At full capacity the site could employ 7,000 employees and is expected to house the global headquarters for research and development and be a global training center focussing on renewable energy.

The concept for the site is focus on design principles that will be consistent with the renewable energy theme.  The company plans to work closely with the National Renewable Energy Lab and others to build a campus with a small footprint.  The initial plan is to build on a relatively small portion of the land and surround the buildings with open space.  HOK Architects are designing the plan and a spokesman said that they plan to build an astonishing, walkable campus on about half the acreage.  Construction is slated to begin in 2011 with operations beginning in 2013.

The arrival of ConocoPhillips to our area will be not only a boon to the economy, directly and indirectly, but will spawn other companies and startups just as IBM’s arrival to the area in the 1970’s established Boulder County as a tech center.  This should be exciting to watch and is another reason why investing in area real estate is a great idea.  The map below shows and aerial view of the site.